Film · TV · Commercials · Events

"Reel" sustainability.
Real impact.

Two entertainment industry insiders helping productions reduce environmental impact through innovation, teamwork, and deep knowledge of how sets actually run.

Get in touch See what we do

Feature Film Television Commercials Live Events

Our Approach

Enabling creators to protect the environment.

GreenReel was established by two entertainment sector experts seeking to drive meaningful change. Their approach enables creators to influence audiences while protecting the environment through innovation, teamwork, and awareness.

From renewable energy adoption to waste minimization and conscientious resource allocation — every decision is made with the production schedule in mind.

Renewable energy adoption

Identifying on-set power alternatives that reduce emissions without disrupting your workflow.

Waste minimization

Targeting 90% diversion through recycling, composting, and community donation partnerships.

Conscientious resource allocation

Materials, transportation, and procurement reviewed at bid — before waste becomes a problem.

GreenReel sustainability coordinator on set

By the Numbers

Results we stand behind.

Every project closes with clear documentation of what was diverted, donated, and reused.

90%

Target waste diversion rate — recycled, composted, or donated

25+

Years of combined entertainment industry experience

What We Do

From initial proposal
through final wrap.

We set sustainability targets and monitor achievement at each phase, working directly with your department leads — not around them.

Planning

Reimagining Workflow

From initial proposal through final production, we establish sustainability targets and monitor achievement at each phase. We collaborate directly with department leads for optimal environmental performance.

Materials

Material Reinvestment

Productions generate surplus resources — food, building materials, set dressing, and more. We facilitate environmental impact reduction while supporting local communities through donation and reinvestment.

Logistics

Transportation

We identify low-emission vehicle options aligned with your production requirements and environmental objectives — working with your transportation coordinator to make it practical.

On-Set

Waste Reduction

On-set crews target diverting at least 90% of waste through recycling, composting, or community donation. We manage the process toward zero-waste production goals, start to finish.

Who We Work With

Every format. Every scale.

GreenReel has worked across the full range of entertainment production. If it has a call sheet, we know how to work within it.

Film

Feature and short-form productions from pre-production through wrap. Sustainability built into the schedule, not bolted on after.

Television

Episodic series, pilots, and streaming productions. Season-long plans that hold up across a full run.

Commercials

Fast-turnaround shoots where every hour counts. We integrate without slowing you down.

Events

Concerts, award shows, and branded events. Waste diversion and resource planning at event scale.

About GreenReel

Industry insiders. Not outside consultants.

GreenReel was founded by two entertainment sector veterans with over 25 years of combined experience across feature films, photography, commercials, television, and live events.

The difference is fluency. We've been on set. We understand production priorities. When we work with your department leads, they don't have to explain the job to us.

Los Angeles, CA Based where the industry operates, with experience across productions of every size.

25+ years combined experience Feature film, television, commercials, photography, and live events.

Innovation, teamwork, awareness Every plan is built around how your production actually works.

"Reel" sustainability.Real impact.